Wednesday, November 20, 2019

About us

La Oferta is a bilingual newspaper that began publishing in 1978. Our publication made history because it was the first Hispanic newspaper to publish in San Jose, California. Being a bilingual publication enables La Oferta to reach first, second, and third generation of Hispanic and non Hispanic readers. Our in-depth news coverage appeals to the vast intests of our readers. Our entertainment section attracts demographic, whose buying power is coveted by advertisers. La Oferta covers local community issues as well as regional, national, international, Mexico and Latin American news. In addition, La Oferta has education, economy, travel, health, sports, and auto sections that caters to the interest of our readers.

After carefully researching and analyzing business trends in the print industry, the publishers at La Oferta Newspaper decided to stop printing its edition in a hard copy format and instead go totally “Green” by expanding its online presence at http://www.laoferta.com with a digital edition, and the Social Media: Facebook, Instagram and Twitter. The digital format continues to provide the readers with local, national and international news coverage at a glance with special articles and commentaries as it has for so many years. Furthermore, the readers will be able to print the entire edition on their personal printer. Today, La Oferta is one of the most influential and most awarded bilingual publication in the region. City, county, and state representatives have recognized the publication in many instances for its unrelenting commitment to the Hispanic community.

DEMOGRAPHIC INFORMATION

San Jose is the largest city in the Bay Area and the third largest in California. It is the 10th largest city in the United States and home to the largest concentration of technology expertise in the world. Our loyal readers make La Oferta the best option in reaching this significant consumer base in San Jose.