La Oferta

June 22, 2024

Eva Longoria and Latino Victory Project call on Madres

to Mobilize and Vote to Combat the Climate Emergency

(L-R) Nathalie Rayes, Maity Interiano, Yoca Arditi-Rocha, and Eva Longoria Baston speak as Latina celebrities and influencers join forces to encourage Latinas to take action on climate change and Vote Like A Madre on August 13, 2022 in Coral Gables, Florida. (Photo by Alexander Tamargo/Getty Images for Latino Victory Project and Potential Energy Coalition)

MIAMI, Fla. (August 13, 2022) – Eva Longoria, Latino Victory Project and a host of influential Latinas gathered today to mobilize their community for the upcoming midterm elections around the climate crisis. The attendees made a “pinky promise” to encourage mothers, sisters, aunts, daughters and madrinas(godmothers), to Vote Like A Madre and support candidates who will take bold action to protect the planet.

“What I love about Vote Like A Madre is that women are the CEO’s of our households. You name it, it’s up to us,” said Eva Longoria. “Do your research and look at what really matters to you, your family and your neighborhood. There is so much to do before you even go to the voting booth. Fifty percent of us are not showing up but I’m hopeful that we will increase the number of people voting. It can’t just be this election—it has to be always and forever.”

President and CEO of Latino Victory Project Nathalie Rayes speaks as Latina celebrities and influencers join forces to encourage Latinas to take action on climate change and Vote Like A Madre on August 13, 2022 in Coral Gables, Florida. (Photo by Alexander Tamargo/Getty Images for Latino Victory Project and Potential Energy Coalition)

Latinas are among the most impacted by climate change in the United States. They live in communities that are suffering through drought, wildfires, hurricanes and air pollution. Their family budgets are stretched by skyrocketing electric and grocery bills, and according to the National Health Institute their children have higher rates of asthma, lead and mercury poisoning, and certain cancers. Vote Like A Madre seeks to harness the power of Latinas to provide a brighter future for our children.

“As Latinas, we have to move heaven and earth to provide for and protect our children. We work tirelessly to make sure our kids have everything they need and make sure they have safe and clean spaces to play,” said Nathalie Rayes, president and CEO of the Latino Victory Project. “Imagine what we can do if we focus on electing candidates who understand that the climate crisis is an emergency and who are willing to fight for sweeping policy change. We can change the world.”

(L-R) Sienna Ponce, Carlos Ponce, Eva Longoria Baston, and Cristian de la Fuente attend as Latina celebrities and influencers join forces to encourage Latinas to take action on climate change and Vote Like A Madre on August 13, 2022 in Coral Gables, Florida. (Photo by Alexander Tamargo/Getty Images for Latino Victory Project and Potential Energy Coalition)

Many of the brunch guests were high-profile Latina influencers and celebrities, including Jeanine Mason, Carlos Ponce, Maria Elena Salinas, Cristian de la Fuente, Erika de la Vega, Maity Interiano, Dayanara Torres, Alessandra Villegas and Daniel Sarcos, among others. The event encouraged attendees to make a pinky promise to vote for candidates who recognize that we are living through a climate emergency and want to do something about it. They will encourage the Latina community to make the same promise by promoting #VoteLikeAMadre going into the midterm elections.

President and CEO of Latino Victory Project Nathalie Rayes takes a selfie with guests as Latina celebrities and influencers join forces to encourage Latinas to take action on climate change and Vote Like A Madre on August 13, 2022 in Coral Gables, Florida. (Photo by Alexander Tamargo/Getty Images for Latino Victory Project and Potential Energy Coalition)

Latino Victory Project, a 501(c)(4), develops leaders for public office while building a permanent base of Latino donors to win elections and advance progressive policies. Latino Victory Project engages Latino voters and donors to support leaders that reflect and advance Latino values, which are American values, including good-paying jobs, immigration reform, quality education, a clean environment, amongst other key issues. For more information, please visit https://votelikeamadre.com/