The all-new 2024 Subaru Impreza is completely redesigned with new technology, more power, and extra style. Get all the versatility of a 5-door hatchback with standard roof crossbar mounting points, plus the capability of standard Symmetrical All-Wheel Drive.
Inside, there’s newly available technology including an 11.6-inch touchscreen and wireless Apple CarPlay® and Android Auto™ integration. For a whole new level of driving fun and eye-catching design, choose the all-new Impreza RS featuring a 182-horsepower 2.5-liter SUBARU BOXER engine, sport-tuned suspension, and unique styling elements inside and out.
The all-new 2024 Subaru Impreza is a compact hatchback built on the modular Subaru Global Platform shared with the Crosstrek and, well, every other current Subaru that isn’t the BRZ. Having spun off from the WRX into its own standalone model several years ago, the latest Impreza further distinguishes itself from its sporty sedan sibling as it’s now strictly a five-door.
This iteration also boils the trims down to three flavors.
Base and Sport models share a 2.0-liter four cylinder boxer engine that churns out 152 horsepower and 145 pound-feet of torque, a mill that felt just barely adequate in the Crosstrek Brett T. Evans sampled last month. The RS ups the displacement to 2.5 liters and the output to 182 horsepower and 178 pound-feet of torque.
Outside
The exterior features bolder front and rear fender flares and thinner headlights, evocative of the recently redesigned WRX sedan. Otherwise, the styling closely resembles the outgoing car. Looking at the wheel arches, it is easy to envision them dressed with black plastic for the upcoming Crosstrek variant.
The Sport brings fog lamps and a rear spoiler. We expected the RS to be further distinguished, especially as the old RS was quite extroverted, complete with a hood scoop.
Interior
The cabin holds close to the current interior of the Impreza and other Subarus. Generally this means a straightforward approach with many physical buttons and controls, traditional analog gauges, and a familiar lever-style gear selector. A dual-zone climate system is standard across the line.
The Sport adds an 11.6-inch center infotainment screen, bringing a bit of flash to the dash. This system has been one of the few usability low points in other Subaru models that we have tested. It comes with wireless Android Auto and Apple CarPlay.
The RS upgrades the infotainment system to include a Harman Kardon premium stereo. Plus it brings two-tone seat upholstery, aluminum pedals, a 10-way power-adjustable driver’s seat, and power moonroof.
The All-New Impreza RS
Get even more exciting acceleration, nimble response, and performance hatchback style with the all-new Impreza RS trim. Featuring a larger, more powerful 2.5-liter SUBARU BOXER engine, the Impreza RS delivers 182 horsepower so every drive can be an exhilarating escape, while the sport-tuned suspension and upgraded brakes give you precise control.
The exclusive 18-inch alloy wheels featuring a new layered spoke design, aluminum-alloy pedal covers, and a premium sport cloth interior with red accents and contrast stitching all make sure that the Impreza RS looks as sporty as it drives.
Standard Symmetrical All-Wheel Drive
With standard Symmetrical All-Wheel Drive and its all-weather traction, you can go more places in an Impreza. The balanced design of Symmetrical All-Wheel Drive creates uniform stability and delivers an optimal distribution of power for maximum traction in virtually any weather or road condition. It delivers better handling, improved efficiency, and a quicker response to road conditions than competitors’ optional systems.
Practical, Versatile Hatchback Body Style
The perfect blend of practicality and style, the all-new Impreza elevates the hatchback form with modern design. From the striking scales of the front grille to the sculpted lines and contoured facets of the rear hatch, the 2024 Impreza packs capability, space, and athletic good looks into a right-sized 5-door package. Inside, you get up to 120.9 cubic feet of roomy space — more than the Toyota Corolla Hatchback and a redesigned interior clad in high-quality premium materials and durable, attractive upholstery.
Standard Roof Crossbar Mounting Points
The 2024 Impreza features standard roof crossbar mounting points so you can get even more flexible cargo hauling capability for gear and equipment like bikes, skis, and kayaks.
Loaded with Cutting-Edge Technology
The upgraded technology in the 2024 Impreza begins with the stunning centerpiece of the new cabin: an available high-resolution 11.6-inch touchscreen that gives you easy, intuitive control of the STARLINK Multimedia system. Also new for 2024, available wireless Apple CarPlay® and Android Auto™ integration lets you access your navigation and entertainment apps without needing to plug in.
You can even charge compatible smartphones without cords thanks to the available wireless charging pad. Every trip can have a pulse-pounding soundtrack with the available 10-speaker, 432-watt-equivalent Harman Kardon® premium audio system. Plus, with USB-A and USB-C ports available in front and back, you can connect all your next-generation devices. Keyless Access With Push-Button Start is also available so your Impreza is always ready for you to get in and go.
Trusted Subaru Engineering
Our time- and road-tested engineering is the reason Subaru is synonymous with “durable” and “reliable.” It’s why Subaru is the Most Trusted Brand for eight years running, according to Kelley Blue Book’s KBB.com
Active Safety and Driver Assistance
All Imprezas come with the latest version of EyeSight, Subaru’s suite of active safety systems. The automaker claims this version works faster and under a wider range of conditions than before, aided by a wider field of view and new software. It can now detect pedestrians and cyclists sooner.
There is a standard rear-seat reminder that alerts the driver to check the back seat for a child or pet when exiting.
The RS adds blind spot warning, lane keeping assistance, rear cross traffic alert, and automatic emergency steering, which aids in avoiding collisions under 50 mph.
