With Grammy-winning headliner Mariachi Los Camperos
San Jose, CA—The Mexican Heritage Plaza (La Plaza) will celebrate Mexican music at its fourth annual Fiesta del Mariachi (FDM) concert on Saturday, July 26. Mariachi Los Camperos will serenade the Mayfair neighborhood with their signature sound, performing melodies from their Grammy-winning albums Amor, Dolor y Lágrimas and De Ayer Para Siempre.
In a new wave of excitement, Mariachi Bonitas, Mariachi Internacional Tapatio, and Mariachi San José will make their FDM debut, bringing the sound of local talent to the forefront. FDM invites families to step into La Plaza, where the heart of its community shines. When the spotlight turns to the stage, Los Lupeños de San José will share Mexico’s stories through regional dances that celebrate heritage and pride. Attendees can discover hand-crafted goods from local artisans, savor mouthwatering food sizzling on the grill by small-business chefs, and sip on refreshing drinks – all while the sounds of mariachi music bring the atmosphere to life.
“Fiesta del Mariachi (FDM) is such a special celebration for East San José — it brings our community together to honor the beauty of our shared culture and traditions. As a lifelong East San José resident, there is something so powerful about seeing how mariachi music unites so many people from all over the Bay Area,” shares Melissa Canela, Director of Strategic Partnerships. “FDM is a reminder of where we come from, who we are, and the joy we create when we come together en comunidad. Our team is proud to provide a platform where traditions flourish and new generations are inspired.”
Prices: Premium Adult (3+) $60 | GA (3+) $40 | Early Bird Premium Adult (3+) $45 | Early Bird GA
(3+) $25. Early Bird discounts are available until Friday, June 6.
Event Title: Fiesta del Mariachi
Event Date: Saturday, July 26, 2025
Event Time: 5:30 p.m. – 9:30 p.m.
Event Location: Mexican Heritage Plaza | 1700 Alum Rock Avenue, San Jose, CA 95116
About the performers
The Grammy award-winning ensemble, Mariachi Los Camperos, was founded in 1961 by Jose Natividad “Nati” Cano Ruiz. Mr. Cano played a fundamental role in developing mariachi music in the United States by training and mentoring new generations of mariachi musicians. The Mariachi “Giant” was a visionary leader who wanted to take the mariachi performance out of customary locations such as Cantinas and into concert halls where celebrities performed. Nati Cano fulfilled his dream by presenting Los Camperos and performing at casinos in Las Vegas, Reno, Sparks, Lake Tahoe, and other places where mariachis had never previously performed.
Mariachi Bonitas
Mariachi Bonitas de Dinorah Klingler is redefining what it means to be a mariachi group. Founded in 2020 by the accomplished singer, songwriter, and musician Dinorah Klingler, this all-female ensemble challenges stereotypes and paves a bold new path in a genre long dominated by men. With a passion for musical excellence and a commitment to elevating women’s voices in mariachi music, Mariachi Bonitas blends tradition with innovation like never before.
Mariachi San José
Mariachi San José is an ensemble celebrated for its rich sound and dedication to traditional mariachi music. The group proudly partners with San Jose State University’s School of Music, featuring talented student musicians who perform as part of the ensemble. Together, they blend education and culture to keep the mariachi tradition alive and thriving.
Mariachi Internanacional Tapatío, led by Oscarin Ortega, is a renowned mariachi group known for its passion, talent, and authentic Jalisco style.
Los Lupeños de San José
The nonprofit 501(c)(3) arts organization, Cashion Cultural Legacy, is home to Los Lupeños de San José, Los Lupeños Juvenil, and Los Lupeños Academy. Elevating its mission are an annual Artist Exchange between California & México and a folklórico Publications project.
Mexican Heritage Plaza
The Mexican Heritage Plaza (La Plaza) is a vibrant cultural institution in East San José. Founded in 2011, La Plaza activates a 6-acre, city-owned facility featuring an expansive plaza and theater that has become a vital local asset. Through its core programming, La Plaza hosts over 100,000 people annually. Its mission is to champion community heritage, strength, and resiliency through the activation of arts and culture as a pathway for community preservation and celebration.
Kooltura Marketing
Based in San José, California, Kooltura Marketing specializes in multicultural marketing. Through a grassroots strategy, it helps clients reach audiences of a specific ethnicity, culture, and subculture. Kooltura leads the marketing and outreach efforts for the Mexican Heritage Plaza.
