La Oferta

June 22, 2024

Celebrate Día de los Muertos at The Mexican Museum

With Free Family Sunday Event on October 23rd

Partnered with Ford Motor Company, kid-friendly “Day of the Dead” holiday event to include family fun, creative activities, and mask-making contest

Skull Bust by Cystina G., 20th Century Mexico Paper Maché.
Skull Bust by Cystina G., 20th Century Mexico Paper Maché.

San Francisco, CA – October 2016 – The Mexican Museum will host a very special Family Sunday event on October 23, that will mark the celebration of Mexico’s colorful Día de los Muertos (Day of the Dead). This year’s Día de los Muertos festivities will run from 12 p.m. – 4 p.m. at The Mexican Museum, located at Fort Mason Center, Building D, in San Francisco. Like all Family Sundays, this event is free and open to people of all ages. Due to limited space, the public is encouraged to arrive early. Children must be accompanied by an adult. For more information, please call (415) 202-9700 ext 224.

Creative festivities at the museum’s 2016 Día de los Muertos event will include “Calavera” skull-mask face painting done by professional Bay Area face painters. Guests can also participate in Make a Mask with Ford! – a special activity where attendees can decorate their own papier-mâché mask using supplied materials (limited activity with 45 masks provided). A contest will be held to select the most creative mask, with the top pick winning a one-year family membership to The Mexican Museum.

Partnered with the Ford Motor Company, which believes that diversity and inclusion are critical to the company’s success. President and CEO Mark Fields believes they are part of Ford’s commitment to Go Further by working together as one team while leveraging skills across the globe, valuing, including and respecting each other and, in doing so, achieving profitable growth for all.

Because Día de los Muertos is a day to remember departed loved ones, The Mexican Museum will also supply art tables where guests can make personalized, mini-altars for loved ones who have passed away. Attendees are encouraged to bring printed photos of their loved ones or a small item in honor of them to create a personalized mini-ofrenda. Museum volunteers will be on hand to assist younger artists and answer questions. Additionally, Bay Area artists Paco and Gloria Toscano will showcase a special altar made for The Mexican Museum, which will be on display in the reception area of the museum.

This year’s Día de los Muertos Family Sunday event is especially poignant to The Mexican Museum as it acknowledges the passing of the museum’s beloved founder, Peter Rodriguez, who died on July 1, 2016. The October 23rd event will celebrate Rodriguez’ dedication to the global recognition and advancement of Mexican, Chicano, and Latin American art and culture.

In addition to the hands-on projects, attendees will be able to view an exhibition of contemporary Latino art. The gift store, La Tienda, will also be open.

The Mexican Museum is open Thursday – Sunday from noon to 4 p.m. FREE Admission.

About Día de los Muertos: Día de los Muertos is a renowned Mexican holiday celebrated each year on November 1-2, and is marked by the gathering of family and friends to remember dead loved ones. It is believed that on this day, deceased loved ones come back to visit with their families. Families build altars to remember and welcome back their loved ones and, along with a photo of the dead relation, his or her favorite food and drink are placed on this altar.

About The Mexican Museum: Founded by the well-known San Francisco artist Peter Rodriguez in 1975 in the heart of the Mission District, The Mexican Museum is located at the Fort Mason Center. It is the realization of his vision to present the aesthetic expression of the Mexican and Mexican American people. Today, the museum’s vision has expanded to include the full scope of the Mexican, Chicano, and Latino experience – including the arts, history, and heritage of their respective cultures.

In 2012, The Mexican Museum became an Affiliate of the Smithsonian Institution, the world’s largest museum and research complex. The Museum joins over 200 organizations in 45 states, Puerto Rico and Panama that are in association with the Smithsonian. The Mexican Museum currently has a permanent collection of more than 16,500 objects reflecting Pre-Hispanic, Colonial, Popular, Modern and Contemporary Mexican, Chicano and Latin American art.

The Mexican Museum, open Thursday – Sunday from noon to 4 p.m., is located at the Fort Mason Center, Building D, Marina Boulevard and Buchanan Street, in San Francisco. Admission is FREE. The Museum offers a wide variety of programs, including Family Sundays, exhibitions, special events, lectures, and public programming throughout the San Francisco Bay Area. For more information, please visit: or call (415) 202-9700.

The Mexican Museum has begun construction of its permanent home in the heart of the Yerba Buena Gardens Art District, which is expected to open in 2019. People are encouraged to support The Mexican Museum by becoming new members, or by joining the Builder’s Society online or by mailing a check to: The Mexican Museum, Fort Mason Center, 2 Marina Boulevard, Building D, San Francisco, CA 94123. For more information on the Builder’s Society, please contact Edgar De Sola at (415) 202-9700 ext. 225.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit